Despite these listings being miles apart, with pricing ranging from $349k - $1,040,000 and representing very different buyer pools, they all sold for at or above list price and were under contract the first week on market. How? We developed a powerful marketing strategy for selling Northwest Arkansas real estate.
Listings Sold Using The Listing Playbook method…
116 Kincardine Dr., Bella Vista $1,062,000
+$22K Over List
2458 N Worthington Way, Fayetteville $760,000
+$11K Over List
8244 W Brown Rd., Lowell $600,000
+$15K Over List
64 E Loveland Loop, Fayetteville $389,000
Full Asking Price
14 Ravenshoe Rd., Rogers $749,000
Full Asking Price
These innovations are inspired by my time servicing Walmart and other CPG retailers for 14 years in the tech industry.
Examples of CPG & tech industry adaptations I use in The Listing Playbook include:
✅ Buyer-focused comparative market analysis
✅ Best in class drone photography & video
✅ Hyper-local video marketing
✅ Reduced customer friction by hosting serial open houses the first three days of the listing
✅ Continuous feedback improvement using ShowingTime feedback from buyers' agents
✅ Technology tricks I'm not ready to share publicly!
When done correctly this playbook generates multiple offers and even FOMO-inspired offers above asking price.
If you want to learn how we can use The Listings Playbook to sell your property quickly, contact us.